Ahmed Ayad

General Manager – Egypt
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Ahmed is a senior business management professional with a various experience in FMCG and multinationals, a seasoned entrepreneur with broad marketing and trade experience, encompassing multi country management, regional knowledge, general administration and strategic management. A proven track record of commercial successes in brand and trade marketing, sales and strategic formulas.

Before joining ANDS, Ahmed had a solid career in British American tobacco, within marketing and sales functions along with overall business.

Ahmed has been excelled on various and wide roles managing Egypt in some roles and North Africa in others, across Brand marketing, strategy & planning, trade marketing and sales, that allowed him to lead market excellence in product launches, leading sales forces, developing Route to Market & Business Development strategies in Egypt and North Africa.

Here is what Ahmed has to say:

“In my role as a market head, I will be responsible for delivering the company vision by shaping the Egyptian market to handle the new generation products, by being consumer centric when it comes to product quality, availability, and cooperate with strategic and weighted customers being a preferred supplier in terms of relationship, and value added to their business generating loyal consumer base and business value”