Co-Founder’s Message

They say, “when the going gets tough, the tough get going”, and 2020 has been nothing short of tough.

Despite all the hurdles and challenges 2020 presented, we created one of the most advanced and professional local distribution, logistics, and marketing organizations for Alternative Nicotine Delivery Systems in all of Middle East and Africa.

This was made possible by the tireless efforts of the most passionate and loyal individuals working as one, bringing years of their managerial experiences and expertise from around the globe to ANDS.

This strong governance and leadership across all functions is what truly sets us apart. Every aspect is managed by experts, using best-in-class technology in sales, marketing, customer service, and data-driven decision-making engines with the consumer in mind. Although we are a consumer centric organization, we also work closely in collaboration with our suppliers, helping them build their brand equity.

Due to our incredible team, we are already well on our way of fulfilling our vision to put an end to combustible cigarettes by leading the change and establishing ourselves as the primary influencer in the MEA region.

With people at the core of our success and as our most valuable asset, we make sure that ANDS’ environment is a great one to work in. We have built our culture on the ethics of kindness, fairness, collaboration, and family values, while providing each individual the support they need to thrive.

I consider myself extremely lucky to be working beside this amazing team, transforming our collective dream into reality.

I personally take a lot of pride in the ANDS team. Thanks to them, ANDS exist.

Fadi Maayta

Co-Founder and President