Jamal Bachir

Managing Director of ANDS MEA
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Jamal is a change catalyst with the intellectual horsepower capable of leading startups through creative business solutions. He has demonstrated his abilities by his spectacular performance as the Head of Commercial MENA & Turkey with JUUL Labs. He also took on several roles through his nine years at PMI, including; Reduced Risk Products Manager (KWT), Country Manager (KWT), Field Manager (KSA), Head of Commercial Deployment (KSA), and Sales Strategy Manager (SWS), just to name a few. In addition to all that, Jamal also picked up various Customer Development and Key Account Management skills in his five years at Unilever.

His diverse experience at several global corporations makes him exceptional in leading teams and driving culture with continuous improvement by identifying opportunities for business diversification and mapping the overall commercial strategies.

Here is what Jamal has to say:

“In my role, I enjoy waking up to a new challenge every day. Heading diverse geographies across a wide span of consumer needs within multiple ENDS categories is not an easy task. However, the people I work with every day and the sense of team achievement is what makes this journey pleasurable for me.”