Mohammed Hamdan

General Manager – Kuwait
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Before ANDS, Mohammed held several positions in his 18-year span at PMI. He moved across all commercial positions in Philip Morris Kuwait and South Africa, including Consumer Engagement, Brand management, Field Management, IQOS Community Activation, Sales management, and Trade Marketing.

Mohammed led the development of RRPs communication strategy, drafting the Consumer Journey in Kuwait while penciling the route to market of IQOS.

Mohammed comes with extensive experience in Reduced Risk products and Vape products. He has conducted several consumer panel market research surveys, with over 5000 LAU to recognize consumer pain points and consumption behavior.

Here is what Mohammed has to say:

“As the Head of the business in Kuwait, I will make sure to meet the company vision and offer adult smokers alternatives with the potential of reduced risk. I will be doing so by partnering with the best in class trade and online platforms, and through focusing on excellence in execution in everything we do.”